2019-04-23 08:00Blog post

Why we chose the OXE as our product brand


The team chose to use the name OXE Diesel as OXE is the Swedish name for an OX. The name reflects the fundamental characteristics from which this product has been developed – endurance, reliability, power, control – all essential attributes for a commercial marine engine.

Using OXE as the product range name also pays tribute to the hard work, stubbornness and relentless effort the team from Cimco Marine AB has spent to fulfil the demands of the commercial marine market, applying them to a product worthy trust from the commercial marine market.

The OXE Diesel is designed to withstand the punishing conditions experienced in commercial marine environments. In order to withstand these kinds of forces, the product must be robust and have strength – just like an OX.

When talking about the OXE Diesel internally we pronounce each letter separately O X E, but it is not really important how you pronounce it, it saves life and provides a safer working environment for commercial marine market.

About OXE Marine AB

At OXE Marine we are driven by the ambition to transform the outboard motor; impacting the journey towards a more sustainable and ecologically positive marine environment. We are passionate, knowledgeable, and reliable. Passionate to commit to innovation and excellence, knowledgeable to recruit and retain high-quality personnel, and reliable to commit to supplying safe, durable, and reliable products and services and to openness and fairness with all our stakeholders. OXE Marine believes in a strong collaborative approach between our teams and partners while being daring and persistent in our passion for excellence. OXE Marine was founded in 2012, and is the company behind a patented outboard transmission, enabling the use of high torque diesel engines on outboard systems and in sterndrive solutions.


Paul Frick
Paul Frick